A study of the factors which influence the recruiters for choosing a particular management institute

Abstract

Placements are an important facet of Management education. With placements taking the centre stage and very vital, several institutions are aligning with market forces in order to ensure good placements. Increasingly institutions are relying on placement as a marketing strategy to influence the student influx as well as position themselves in this competitive market. This study was conducted in order to understand the recruitment dynamics; mainly the recruiter’s evaluation of the management institute for campus recruitment of management trainee. The study was carried out taking a sample of 42 companies which go to management institute campuses for trainee recruitment. Study led to some interesting findings namely quality of student intake, teaching faculty quality, curriculum quality design and delivery as important factors which influence recruiters. Recruiters also value the parameters which influence the personality of the students, how they perform on different managerial skill sets to perform in a team and work place. Placements is most commonly executed in college’s campuses rather than in companies and role of infrastructural support for placements also play an important role. Most importantly it is clear from the study that for companies the skill sets in a candidate are the deciding and influencing factor and not so much the knowledge based outcome.