Abstract
User Experience (UX) can be achieved by a user-related product's purpose (Macro UX) as well as by pleasant embodiment design in detail concerning material, usability and interface (Micro UX). Existing approaches mostly represent the Macro UX approach and therefore demand influencing the whole development process, in particular the early stage of goal setting. Furthermore, they are often psychology-driven. For that reason they are hardly implemented in industrial practice. We observe that most development projects are not triggered by user considerations but by market or technology influences. We show how to achieve an impact on the product's emotional quality and UX by supporting the design phase of those projects incrementally (Micro UX). Based on psychological foundation this approach provides pragmatic short-term support to designers in an adequate language to be applicable. © 2013 Springer-Verlag Berlin Heidelberg.
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CITATION STYLE
Von Saucken, C., Michailidou, I., & Lindemann, U. (2013). How to design experiences: Macro UX versus Micro UX approach. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 8015 LNCS, pp. 130–139). https://doi.org/10.1007/978-3-642-39253-5_15
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