The Social Stratification of (r) in New York City Department Stores

Abstract

Anyone who begins to study language in its social context immediately encounters the classic methodological problem: the means used to gather the data interfere with the data to be gathered. The primary means of obtaining a large body of reliable data on the speech of one person is the individual tape-recorded interview. Interview speech is formal speech — not by any absolute measure, but by comparison with the vernacular of everyday life. On the whole, the interview is public speech — monitored and controlled in response to the presence of an outside observer. But even within that definition, the investigator may wonder if the responses in a tape-recorded interview are not a special product of the interaction between the interviewer and the subject. One way of controlling for this is to study the subject in his own natural social context — interacting with his family or peer group (Labov, Cohen, Robins, and Lewis 1968). Another way is to observe the public use of language in everyday life apart from any interview situation — to see how people use language in context when there is no explicit observation. This chapter is an account of the systematic use of rapid and anonymous observations in a study of the sociolinguistic structure of the speech community.1