An empirical study of bringing audience into the movie

Abstract

In this paper we first present an audience-participating movie experience DIM, in which the photo-realistic 3D virtual actor of audience is constructed by computer graphic technologies, and then evaluate the effects of DIM on audience experience using physiological and subjective methods. The empirical results suggest that the participation of virtual actors causes increased subjective sense of presence and engagement, and more intensive emotional responses as compared to traditional movie form; interestingly, there also significantly different physiological responses caused by the participation of virtual actors, objectively indicating the improvement of interaction between audience and movie. ©Springer-Verlag Berlin Heidelberg 2008.