CONSUMER BEHAVIOR AND PREFERENCE (ORGANIZED VS UNORGANIZED RETAIL)

Abstract

Fast Moving Consumer Goods (FMCG) and grocery products, such as soaps, shampoos, detergents, biscuits, and so on, are the most basic and necessary needs for which the consumer frequents the market. We are all aware that in today's retail environment organized retailing coexists with the traditional model of the retail industry in the shape of local Kiryana stores. This research work is merely an attempt to investigate which format of retail sector consumers prefer to visit in response to such frequent needs. What are the main categorical characteristics that influence format selection, and is there any gender-related variation in format selection boarded? It was also investigated whether switching to a more ordered manner enhanced their overall spending. Finally, the study will look into popular retail shops as well as local Kiryana stores in different demographic groups across India. The responses of 256 people were gathered for this purpose. The percentage quote and independent samples t-test were used to examine the simple average. When needed, pie charts and bar graphs are also taken into account.