TRAINING FOR IMPROVING SKILL ON USING PLATFORM DIGITAL FOR TRAINEE OF STUDENT DEVELOPMENT PROGRAMME

Abstract

The problems faced as a necessity for implementing entrepreneurial development programs are: (1) business management towards a better direction, so as to reduce the risk of business loss due to efficiency; (2) the increasing public interest in shopping using digital platforms (online shopping) demands a more efficient product marketing concept; (3) empowerment of communities around the business location so that it can assist the production and marketing processes and can become an alternative for business activities that support the economy of the surrounding communities. The method used is a qualitative approach as initial data from research which is realized through training activities for students. Ten students who were targeted were the participants of the training activities. The results obtained are: (1) training on the use of digital platforms for business management; (2) training on the use of digital platforms for business promotion; and (3) training for establishment and empowerment of community business groups.