Women Entrepreneurship and Digital Technologies: Towards a Research Agenda

Abstract

Purpose The aim of this paper is underline how the new emerging digital technologies could be of great value in expanding the opportunities for women entrepreneurship by supporting them in overcoming the constrains they face as well as in creating more favorable network environment. This is creating the conditions for a new phenomenon called Digital Women Entrepreneurship. Methodology A qualitative literature review in relation to women entrepreneurship activities and the emergence of digital technologies is performed. Findings Specifically the contribution and the impact provided by the Digital Technologies will be analyzed for women entrepreneurship. A holistic interpretative framework for analyzing Digital Women Entrepreneurship is proposed. A conceptual discussion on how the Digital Technologies opportunities could be valuable in overcoming some of the constrains women tackle in their entrepreneurship process and which are the main research streams that emerge for future investigation on the theme. Originality/value Even if the literature on Women Entrepreneurship is well covered, to our best knowledge the intersection between the two fields remains unexplored. The paper provides a contribution in this direction, identifying new trends and future directions for research. Practical implications The major implication is to advance knowledge and practice in the area of gender in management and use of Digital Technologies by focusing upon empirical research, theoretical developments, practice and current issues. Benefits are related to a better understanding of the debate on “Gender and Management” themes by reconsidering networking activities with social media.