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Marketing/Advertising

  • Duchowski A
Springer International Publishing, (2017), 301-314
DOI: 10.1007/978-3-319-57883-5_23
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Abstract

Eye tracking can aid in the assessment of advertising effectiveness in such applications as copy testing in print, images, video, or graphics, and in disclosure research involving perception of fine print within print media and within available television and emerging High Definition TV (HDTV) displays.

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APA

Duchowski, A. T. (2017). Marketing/Advertising. In Eye Tracking Methodology (pp. 301–314). Springer International Publishing. https://doi.org/10.1007/978-3-319-57883-5_23

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