Sustainable Promotion of Traditional Rural Buildings as Built Heritage Attractions: A Heritage Interpretation Methodology Applied in South Italy

Abstract

The study describes the methodology implemented to include a rural cultural heritage attraction within an existing tourist route, i.e., the Sicilian Roads of Wine (“Strade del vino”). The aim was to promote a traditional rural building (TRB) as a tourist attraction and diversify rural tourism offerings. By promoting TRB and wine and food, the rural tourism sector offers a significant opportunity to achieve sustainable socio-economic development in rural areas, rural diversification, and landscape preservation. The inclusion of the TRB within the visitor route is based on a detailed heritage analysis approach as an operative process which could enable the comprehension and collective use of the cultural sites. The valorization of a traditional rural building with wine cellars and oil mills, located within the Chiaramonte Gulfi (RG) boundary, will be described. The objective is to make an architectural heritage building made with local materials and following the traditional Sicilian building techniques accessible to tourists. Special attention is paid to restore the building by respecting its identity and relevant building regulations and focusing on a complete, sustainable approach regarding social, environmental, and economic factors.