Sources: Marketing Today’s Academic Library A Bold New Approach to Communicating with Students

Abstract

Brian’s book is targeted to the unique marketing challenges within the media sciences world—particularly with respect to influencing the mercurial student market, but its message is relevant to any consumer marketer in the modern world. (The irony of media/archival specialists using a book to learn about the potential of new media is not lost on us- Gutenberg would be pleased to know that his invention has yet to be surpassed as a vehicle of knowledge-sharing!) I think you will enjoy it, but please take some time to act on it as well!