The Hegemonic Discourse of Management Texts

Abstract

Mainstream management texts seek to legitimize a social order in which certain power relationships are naturalized and seen as the logical end of a historical development. Also, the ideological basis of managerialism determines the nature of the managerial discourse in which some interests are privileged whereas others are marginalized. Because they promote a managerial ideology in which sectional interests are passed off as universal, management texts can be seen, at least partly, as instruments of propaganda.