Identifying the importance of web objects: A study of ASEAN perspectives

Abstract

This study aims to determine the standard list of important web objects for four main types of websites, namely; (1) informational websites, (2) e-commerce, (3) library websites, and (4) general websites. 160 participants from ASEAN countries (Brunei, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Singapore, Thailand, the Philippines, and Vietnam) volunteered. Participants first filled in the demographic questions. They then rated 10 web objects on the degree to which each is important based on the websites’ types. Therefore, the standard web objects can be listed for user interface (UI) design of a site. The obtained web object is primarily a function of how important the object is in allowing a user to make a specific selection quickly either for the purpose of searching information, surfing the Internet, or buying something on the Internet. Hopefully, the results can be used as standard web objects in web UI design.