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Journal ArticleOPEN ACCESS

Digitalized markets

  • Hagberg J
  • Kjellberg H
Consumption Markets & Culture (2020) 23(2) 97-109
DOI: 10.1080/10253866.2020.1694209
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Abstract

… Accordingly, the consequences of digitalization for marketing and consumption are now receiving considerable scholarly … This article looks “under the hood” of the digital commercial system in which … by actors in the online advertising industry; and (3) it provides marketers with a …

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Hagberg, J., & Kjellberg, H. (2020). Digitalized markets. Consumption Markets & Culture, 23(2), 97–109. https://doi.org/10.1080/10253866.2020.1694209

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