This article is free to access.
In this new age of competition and sweeping change, the typical business organization needs something beyond modification. It needs not just one-time change but also the flexibility that will enable it to change continually to improve quality and productivity if it is to compete. It has to be open to innovation in every activity and at every level. To continually improve the value of its products and services and the effectiveness of its processes for producing and delivering them, the organization needs employees capable of promoting and providing innovation in its own design and style. The areas in which changes are to be made include the global marketplace, accelerated technological developments; and the new values and lifestyles of both producers and consumers.
Pascarella, P., & Frohman, M. A. (1990). Purpose-driven organization. Hydrocarbon Processing, 69(2). https://doi.org/10.1007/978-3-030-17674-7