The most important step an academic researcher takes is establishing a methodological framework in which to conduct the research. This step is difficult because there are a wide number of options available and because established researchers often argue passionately for their own particular approach. In this article I discuss the important philosophical questions of why research, what (and where) to research, and how to research. I go on to discuss the main methodological frameworks available to the business and management researcher, and suggest an approach whereby a masters or doctoral student can make a considered decision as to which is best for his/her research. In the article I also suggest a practical approach as to bow to conduct a research programme for a higher degree.
CITATION STYLE
Remenyi, D. (1996). So you want to be an academic researcher in business and management studies! Where do you start and what are the key philosophical issues to think about? South African Journal of Business Management, 27(1/2), 22–33. https://doi.org/10.4102/sajbm.v27i1/2.805
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