Implementing sustainability and transparency principles into supply chains is a considerable endeavor. In order to use this process as an asset in corporate positioning and to protect the company from risks and crises of confidence, communication needs to be strategically, dialogical and set for the long run. Besides this, communication has to play an active role as a process facilitator.
CITATION STYLE
Lahme, G., & Klenk, V. (2015). Telling the Backstory: Transparency in Global Value Chains. In CSR, Sustainability, Ethics and Governance (pp. 365–379). Springer Nature. https://doi.org/10.1007/978-3-319-12142-0_17
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