Skip to main content
Book Chapter

Asian Consumption and Marketing

  • Nuttavuthisit K
Springer Singapore, (2019), 23-49
DOI: 10.1007/978-981-13-6142-5_2
N/ACitations
Citations of this article
2Readers
Mendeley users who have this article in their library.
Get full text

Abstract

… R, Singh S (2014) Exploring the impact of mobile money services on marketing interactions in relation to consumer well-being in subsistence … jcm-05-2014-0996CrossRefGoogle Scholar. Kacen JJ, Lee JA (2002) The influence of culture on consumer impulsive buying behavior …

Cite

CITATION STYLE

APA

Nuttavuthisit, K. (2019). Asian Consumption and Marketing. In Qualitative Consumer and Marketing Research (pp. 23–49). Springer Singapore. https://doi.org/10.1007/978-981-13-6142-5_2

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free