Instagram: Periklanan Gaya Baru Di Era Kini

Abstract

The widespread use of social media, one of which is Instagram in the current era, is getting higher. Almost everyone has an Instagram account, including those who work as product/service owners. So in order to conduct their product/service offerings, they use this platform very intensely. Photo and video postings in various ways through reels, igtv, or feed, as well as some activities increasingly show that the use increasingly populer. Thus, the effort in sending advertising message nowadays enter a new style era. By using Instagram as one of social media platform advertising gets advanced. Starting from the potentials that exist in the Instagram feature and also activities done by the owner of the product/service in their Instagram account indicates that nowadays advertising looks different.