A Study on Impact Of Subjective Norms On Entrepreneurial Intention Among The Business Students In Bangalore

Abstract

The impact of subjective norms on entrepreneurial Intention has not been uniform across the globe. GEM (global entrepreneurship monitor)conducted survey among the population aged 18 to 64 with 3000 as a sample size in India and found 22.7% of them got entrepreneurial Intention. This research investigates the relationship between the subjective norms and its impact on entrepreneurial Intention among 100 business students in Bangalore. The 100 respondents were selected based on the stratified random sampling. The result says that there is a significant relationship between the subjective norms and entrepreneurial intention among the business students in Bangalore.