Developing a Business Model for a Smart Pedestrian Network Application

Abstract

This paper examines the field of business models for successfully developing a smartphone application in order to promote walkability in urban environments. Carrying out a review of the literature on the theory of business models, it was revealed that successful business development today should be accompanied by a holistic view of the organization and its relationships with multiple stakeholders at all sides: supply, demand and partners sides. As a result, we propose a suitable framework for creating an effective business model—system architecture for a Smart Pedestrian Network (SPN) application. Due to the complexity and dynamic nature of the SPN domain, it is necessary to adopt an open innovation (OI) approach, where end users–citizens, businesses, application programming interface (API) gateways, system integrators (SI), external service providers, external service developers, well as municipalities–city authorities work together in a co-creation atmosphere.