A Framework for Selecting a Best-Fit Mass Customization Strategy

Abstract

This chapter presents a methodology for characterizing a manufacturing enterprise 's mass customization (MC) capability. The methodology is essentially a case study that emphasizes the collection and analysis of quantitative as well as qualitative data. A key component of the methodology is the use of a field workbook to collect triangulated data. The application of this tool to the case of a durable consumer goods manufacturer is critically reviewed. This analysis gives rise to three additional tools that are separate, but complementary to the original field workbook. One of these tools, the MC Data Acquisition Framework is described in detail. It is a dedicated data collection tool, which improves upon the effectiveness of the original field workbook. The other proposed tools, the MC Focused Site Tour and the MC Competency Profile are briefly outlined. These tools form a framework that aids the selection of an optimal mass customization strategy .