THE INFLUENCE OF CORPORATE LEADERSHIP ON STRATEGY IMPLEMENTATION IN COMMERCIAL BANKS IN KENYA

Abstract

The main purpose of this study was to examine the influence of corporate leadership on the implementation of strategies in commercial banks in Kenya. The focus groups were senior and middle-level managers of commercial banks in Kenya. A mixed research approach, which combined qualitative and quantitative methods, was adopted for this study. Specifically a correlation cross-sectional field data aimed at testing the research hypotheses was used. The researcher used proportionate stratified random sampling technique to obtain a sample of 200 managers. Questionnaires were used to collect data. The organized data from both the qualitative and quantitative sources were entered into the computer application package SPSS after which descriptive and inferential statistics will be obtained. Descriptive statistics employed frequencies, percentages, means and standard deviations while inferential statistics employed Pearson (product moment) correlation coefficient and linear regression analysis. The study found a statistically insignificant relationship between corporate leadership and strategy implementation at 0.05 confidence level.