The problem with percentages

Abstract

A great many students at a major research university make basic conceptual mistakes in responding to simple questions about two successive percentage changes. The mistakes they make follow a pattern already familiar from research on the difficulties that elementary school students have in coming to terms with fractions and decimals. The intuitive core knowledge of arithmetic with the natural numbers makes learning to count and do simple arithmetic relatively easy. Those same principles become obstacles to understanding how to operate with rational numbers.