Expectations Versus Applications: Five Years with ISO 26000 in Norway

Abstract

ISO 26000 Guidance on Social Responsibility was launched in 2010. More than 500 experts from about 40 countries participated in the development of this document. This study is about understanding the contributions and results of ISO 26000 in Norway. It compares application and expectations of ISO 26000 at two companies in 2011 and 2016. The findings reveal that ISO 26000 is no longer applied in either of the two companies. Key reasons are other tools such as the Global Reporting Initiative (GRI) and UN Global Compact, which have received much more attention and developed over time. ISO 26000 has been static, and by now almost forgotten. Still, the persons interviewed claim that ISO 26000 was an important tool for developing a common and international understanding of the CSR concept. This study contributes to knowledge related to the effects of ISO 26000 over a longer time. In addition to being relevant for understanding ISO 26000 results, the study contributes to understanding the potential of similar international guides and tools for CSR.