Strategi Pengembangan Home Industri Hanger Kayu sebagai Peluang Wirausaha Industri Kreatif di Desa Nagarakasih.

Abstract

This study aims to explain the creative industry development strategy in the cottage industry. Mr. Isman's Wooden Hanger in Nagarakasih Village, Cibeureum District, Tasikmalaya City as an Entrepreneurial Opportunity in facing the current creative industry and explains how the marketing strategy is used in the home industry, various factors that support success in developing the creative economy that can be used in the company, and entrepreneurial opportunities in the home industry. the wood hanger industry is in the face of the creative industry. The method used is descriptive qualitative research, and data collection is done through observation, interviews, and documentation of the subject. The data analysis method used is descriptive analysis. The results of the study are (1) the marketing strategy applied by Mr. Isman's wooden hanger home industry (2) the development of a home-based creative economy carried out by Isman's Home Industry hanger through the formation of a home industry group (3) as well as internal and external factors that will be a supporter in the development carried out by Mr. Isman, (4) Entrepreneurial opportunities in the wood hanger home industry in facing the Creative Industry.