Consumer Attitudes Toward Importation and Purchasing of Foreign Made Products: A Study of Young Estonian Consumers

Abstract

This research investigated consumer attitudes toward importation and purchasing of foreign made products, and examined potential sources of consumer ethnocentrism. The results, based on a sample of young, urban respondents in Estonia, revealed rather non-ethnocentric attitudes. While international brand awareness and age were found to be significant determinants of ethnocentricity, gender was not a significant predictor of the phenomenon.