From product to service orientation in the maritime equipment industry - a case study

Abstract

In the shipping industry, operational performance of ships and theirequipment is crucial to business. Suppliers of machinery and equipmentare aware of this situation and see business development potential insetting up service systems that are dedicated to ensuring theperformance of their products in operation. In this paper we present acase study of a shipping equipment manufacturer that is currentlyshifting business focus from manufacturing towards services delivery.Using a modelling scheme to differentiate and categorise differentdevelopment tasks within the frame of business development towardsservice oriented business, the case delivers insights into the broadercontext and product related parameters influencing the options andrequirements for service system development.