Abstract
The purpose of this research is to study why a few social networking sites (SNSs) succeed, while many others fail. Collecting data from 89 Facebook users reveals that electronic word of mouth (EWOM), ease of use, source credibility, information usefulness, and user participation contribute to the success of SNSs.
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APA
Kordestani, A. A., Limayem, M., Salehi-Sangari, E., Blomgren, H., & Afsharipour, A. (2015). Why a few Social Networking Sites Succeed While Many Fail. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 283–285). Springer Nature. https://doi.org/10.1007/978-3-319-10873-5_164
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