Authentic Learning in Entrepreneurship Education

Abstract

Entrepreneurship Education has characteristics of engagement and motivation differentiated from ordinary education because it is something that refers directly to the ultimate goal of university education. Students tend to be more likely to devote themselves when the form of teaching is highly related to future professional activity. In this context, Authentic Learning stands as an additional element for the science of simulations & games. A platform is presented to demonstrate how this junction occurred in order to adapt to current models of use of internet-based media such as social networks and learn-doing. The proposal was successfully implemented and its participation in innovation ecosystems and in the universities has grown and studies on its efficiency are in the beginning.