Dell Computers: Competing Toward Decline?

Abstract

From its modest beginnings in a college student’s dorm room 25 years ago, Dell Computers has enjoyed unprecedented growth and success.  Throughout its history, the company has received countless accolades for its hyper-efficient production system.  Notwithstanding this distinctive competitive advantage, Dell Computers has experienced significant problems during the past few years.  Will the next few years be a time of rebirth for the once high-flying company, or is this the “beginning of the end” for Dell Computers?