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The Moderator Effect of Switching Costs Dimemsions on the Relatioships Between Customer Value, Trust and Loyalty

  • El-Manstrly D
DOI: 10.1007/978-3-319-10951-0_207
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Abstract

Switching costs have been found to act as a quasi-moderator in loyalty frameworks (Sharma, 2003) and to have a greater effect on customer loyalty than that of satisfaction (Burnham, Frels, & Mahajan, 2003). However, a review of recent literature on the moderator effect of …

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El-Manstrly, D. (2015). The Moderator Effect of Switching Costs Dimemsions on the Relatioships Between Customer Value, Trust and Loyalty (pp. 575–575). https://doi.org/10.1007/978-3-319-10951-0_207

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