This study analyzes how consumers’ general attitude towards distributor brands, the perception held by the individual on the quality differences between distributor and manufacturer brands, as well as the anticipated satisfaction with the product are key variables for explaining the intention to purchase durable goods with distributor brands. As a significant contribution the influence of consumers’ price consciousness as a moderating variable is tested.
CITATION STYLE
Caplliure, E. M., Curras-Pérez, R., Miquel, M. J., & Perez-Cabañero, C. (2015). Attitude, Quality and Satisfaction Toward Distributor Brands in Durable Goods: The Influence of Consumers’ Price Consciousness. In Springer Proceedings in Business and Economics (pp. 177–183). Springer Science and Business Media B.V. https://doi.org/10.1007/978-3-319-20182-5_18
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