MENELUSURI FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENGGUNAAN OVO PADA PELANGGAN GRAB MAHASISWA IAIN SURAKARTA FAKULTAS EKONOMI DAN BISNIS ISLAM

Abstract

This research aimed to find out the factors that influence the use of OVO in Grab customers. The informant in this research is students of IAIN Surakarta, Faculty of Economics and Islamic Business, class of 2016. Data collection techniques by using in-depth interviews to 10 informants. The analysis techniques by using descriptive qualitative method that is useful to provide facts and data. The result showed the factors that influenced the interest in using OVO in Grab customers of IAIN Surakarta student Faculty of Economics and Islamic Business were due the ease, benefit, price value, and social factor.Keyword : interest using OVO; grab.