Las campañas electorales, los medios y su impacto en el compromiso cívico de los mexicanos en la elección presidencial de 2012

Abstract

This article analyzes the impact of media and campaign exposure on civic engagement in the 2012 Mexican presidential election, by carrying out multivariate statistical analyses of data from a national post-election survey on political culture and citizen practices. The results of the study are more consistent with the mobilisation theories than with theories of media malaise.