The term narrative has become so widely used within management as to almost empty it of meaning. Here we argue for the enduring relevance of narrative, focusing on in what contexts and to what end a narrative approach is valid and useful. People working in and...
CITATION STYLE
Lawrence-Pietroni, C., & Needham, C. (2019). Narratives and Storytelling (pp. 55–66). https://doi.org/10.1007/978-981-13-1480-3_4
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