Negotiating work identity

Abstract

Orientation: The study explored the dynamics of work identity negotiation and construction.Research purpose: The aim of the study was to investigate identity tensions and demands that mobilise identity work in the work environment.Motivation for the study: The study hoped to improve the understanding of the dynamics of identity construction and negotiation.Research design, approach and method: Using grounded theory methodology in the context of qualitative field research, the researchers conducted two unstructured interviews with 28 employees of a South African manufacturing company.Main findings: The five primary dimensions the data yielded were personal identity, individual agency, social identity, social practice and job.Practical/managerial implications: This study has implications for organisations that want to improve productivity through understanding work identity.Contribution/value-add: The article presents a conceptual model of the demands and tensions that influence work identity.