From Plastic Pollution to Sustainable Solutions: Exploring Reusable Bag Intentions in Jakarta, Indonesia

Abstract

Despite public awareness of how dangerous plastic bags are, people still use them excessively in Indonesia. This research is conducted to determine customers’ intention to use reusable bags and to find out whether there is a significant difference between genders in terms of intention to reuse bags. Data were collected through 150 self-administered questionnaires distributed randomly to people in modern supermarkets and minimarkets around Jakarta. Statistical analysis, such as hierarchical regression, independent sample t-test, and descriptive analysis were used to analyze the data. Attitudes, convenience, and environmental concern have a significant relationship with customers’ intentions. There was no significant difference between genders in terms of their intention. This research sheds light on a nuanced aspect of sustainable behavior, specifically the role of gender in the intention to reuse bags. Its originality lies in the context of Indonesia and the analysis of gender dynamics. The implications of this study extend beyond academia, offering practical guidance to marketers, retailers, and policymakers seeking to promote environmentally conscious consumer behavior and reduce plastic bag consumption.