Linking business and technology for future customer creation

Abstract

After the 1990s, study on knowledge exploration and exploitation research (March in Organization Science 2(1):71-87, [1]) is initiated. The study recognized the importance of the both of knowledge exploration and exploitation. Furthermore, the knowledge co-creation with the customer and various stakeholders is explored by open innovation and user innovation study. Due to service era, the knowledge creation system affects manufacture companies as well. However, the study focused on knowledge exploration in R&D management of the servitized manufacturing companies is not carried out enough. This paper discusses the importance of management of weak ties for knowledge creation with various stakeholders including the customer in R&D in service era.