Pengaruh perceived usefulness dan perceived ease of use terhadap behavioral intention dengan pendekatan Technology Acceptance Model (TAM) pada pengguna Instant Messaging LINE di Indonesia

Abstract

Among a variety of instant messaging that now exist, LINE is one instant messaging that is interesting to study with the rapid growth of users and its superiority compared to WhatsApp and Blackberry. The aim of this study was to determine the influence of perceived usefulness and perceived ease of use on behavioral intention on LINE instant messaging users in Indonesia. This research is quantitative descriptive data and causal analysis, respondents surveyed in this study amounted to 400 users instant messaging LINE in Indonesia with incidental sampling technique.The results showed that perceived usefulness in the position of 75.81% with a number of high category, perceived ease of use are at the 81.43% figure with a high category, behavioral intention is in a position 79.52% with high category, perceived usefulness significant effect against behavioral intention amounted to 18.83%, perceived ease of use significantly influence the behavioral intention amounted to 36.84% and the perceived usefulness and perceived ease of use significantly influence behavioral intention amounted to 55.7%.