This study uses the market model to examine the use of the Internet as a vehicle for organizing consumer boycotts. It concludes on the basis of the results that unlike the print medium, the Internet is not an effective means for organizing consumer boycotts.
CITATION STYLE
Koku, P. S. (2015). Consumer Boycotts Through the Internet. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 308–310). Springer Nature. https://doi.org/10.1007/978-3-319-11797-3_175
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