Abstract
Grundlagen, Strategien, Instrumente
Cite
CITATION STYLE
APA
Kreutzer, R. T. (2015). Digitale Markenführung – Dialogmarketing vor neuen Herausforderungen. In Dialogmarketing Perspektiven 2014/2015 (pp. 9–35). Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-08876-7_1
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