Research on the Consumer Needs for Emotional Attributes of Lucky Commodity Design

Abstract

This research focuses on discussing and analyzing the needs and preferences of Taiwanese consumers regarding the emotional attributes of lucky commodity design to determine the important attractiveness factors for the design of lucky commodities. This research takes its creative work and good luck available on the market as analysis objects, adopts qualitative research methods, conducts in-depth interviews with experts, scholars and consumers highly involved in lucky commodities, and works out the Attractiveness Factor Construction Evaluation Grid Diagram with the aforementioned lucky commodity. By doing so, we determine a total of three primary attractiveness factors (modeling design, symbolic message, and traditional belief), 16 specific attractiveness factors, and 17 abstract attractiveness factors and then analyzed them to provide a reference for the subsequent design and improvement of lucky commodities.