Cultivating entrepreneurial spirits: unveiling the impact of education on entrepreneurial intentions among Asian students

Abstract

This study examines the serial mediation effect of perceived behavioral control and entrepreneurial attitude (EA) on the relationship between subjective norms (SBN) and entrepreneurial intentions (EIs) of students in higher education institutes in India. Based on the theory of planned behavior (TPB), data were gathered using a structured questionnaire distributed to 134 students from institutes offering entrepreneurship education, employing a cross-sectional research design. The structural equation modeling method, specifically partial least squares (PLS), was employed for data analysis and path modeling. The findings indicate that perceived behavioral control and EA serially mediate the connection between SBN and EIs. Entrepreneurial education (EE) moderated the serial mediation effect among SBN, EA, perceived behavioral control and EA. This study underscores the significance of EE in the experiential learning process of students, aiding them in cultivating an entrepreneurial mindset. The insights from this research will guide policymakers, higher education institutes and universities in refining the education content and curriculum design. A comprehensive curriculum will be advantageous for prospective entrepreneurs who will participate in future entrepreneurship education. Recognizing the role of knowledge and skills in entrepreneurship education can bolster EIs, subsequently benefiting emerging economies and fostering economic growth through new venture creations.