The Role of Big Data Analytics in Supply Chain “3Fs”: Financial Reporting, Financial Decision Making and Financial Performance “An Applied Study”

Abstract

Big Data has a big impact on accounting as nowadays it makes new sorts of unstructured data and information accessible via social media, audio, video, photos, and textual information, which can improve financial accounting, reporting, and managerial accounting procedures. Big Data will improve the quality and relevance of accounting information in financial accounting, resulting in increased transparency and utility of information for auditors, management, and stakeholders in the decision-making process. The era of the internet and Big Data Analytics permits the collection of enterprise operations, consumer preferences, and market trends in structured and unstructured information. Big Data is heavily intertwined with financial reporting and financial management because Big Data is required for company management and operation, as well as making better real-time decisions and judgments. Big Data plays a crucial role in human resources, management, marketing, production and operation management, and finance, so it needs to integrate business analytics into a company's strategy. This research used a questionnaire for collecting data that was analyzed using the Statistical Package for the Social Sciences (SPSS).