Global Tourism Management. Mass, Experience and Sensations Tourism

Abstract

The globalisation of tourism is the result of a more general trend of growing economic globalisation and technological advancements in communications and transportation. Over the years, travel and tourism have transformed into the world’s largest economic sector, with enormous ramifications. Globalisation has determined new landscapes of tourism growth with the emergence of a new tourist profile. This new panorama imposes tourism management with a global approach and corporations structured on networks where management faces two specific supply and demand drivers. Global demand drivers require developing different segments of global mass tourism while the offer drivers relate to corporate transfer pricing and sustainability policies, often-opposing forces, but always correlated with short- and long-term profit.