New quality metrics for web search results

Abstract

Web search results enjoy an increasing importance in our daily lives. But what can be said about their quality, especially when querying a controversial issue? The traditional information retrieval metrics of precision and recall do not provide much insight in the case of web information retrieval. In this paper we examine new ways of evaluating quality in search results: coverage and independence. We give examples on how these new metrics can be calculated and what their values reveal regarding the two major search engines, Google and Yahoo. We have found evidence of low coverage for commercial and medical controversial queries, and high coverage for a political query that is highly contested. Given the fact that search engines are unwilling to tune their search results manually, except in a few cases that have become the source of bad publicity, low coverage and independence reveal the efforts of dedicated groups to manipulate the search results. © 2009 Springer Berlin Heidelberg.