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Book Chapter

SoCoMo Marketing for Travel and Tourism

  • Buhalis D
  • Foerste M
Springer International Publishing, (2013), 175-185
DOI: 10.1007/978-3-319-03973-2_13
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Abstract

… marketing message that will adequately address the consumer needs through on the combined application of social … Context-based adaption of mobile applications in tourism. Information Technology and Tourism, 12, 175–195.CrossRefGoogle Scholar. Hoyer, H.-D., Chandy, R …

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Buhalis, D., & Foerste, M.-K. (2013). SoCoMo Marketing for Travel and Tourism. In Information and Communication Technologies in Tourism 2014 (pp. 175–185). Springer International Publishing. https://doi.org/10.1007/978-3-319-03973-2_13

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