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Culture-centered design enabled by machine learning and digital transformation

Advances in Intelligent Systems and Computing (2019) 903 188-193
DOI: 10.1007/978-3-030-11051-2_29
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Abstract

Culture-Centered Design (CCD) is a focused version of Human-Centered Design enabled by digital transformation. CCD embraces product, service and experience variations for cultures being served by organizations – and purposefully connecting the culture of the organization with the client and customer cultures it serves.

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Clark, K., & Yamazaki, K. (2019). Culture-centered design enabled by machine learning and digital transformation. In Advances in Intelligent Systems and Computing (Vol. 903, pp. 188–193). Springer Verlag. https://doi.org/10.1007/978-3-030-11051-2_29

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