Peer-to-peer video file sharing: What can we learn from consumer behavior?

Abstract

It is difficult to assess the adoption path for media technologies and services that are very new, as is the case with Peer-to-Peer video file sharing applications. Many critical elements will affect how the services grow. These elements include technology development, regulations, business investment, competition, advertising revenue, content models, and consumer appetite for the new services. Other chapters in this volume address many of these issues. Here, the emphasis will be on content models and consumer behavior. © 2008 Springer-Verlag New York.