In today’s hyper competitive market, the explosive growth of information technology creates unprecedented challenges and opportunities for MNCs, making the outcomes of learning and knowledge unpredictable. The adoption of information technology influences significantly the practice of information and knowledge sharing world-wide. To increase our understanding on the impact of information technology, we study information system integration and knowledge codification by viewing IT as a structural mechanism and codification a learning process mechanism and how they individually and together serve to enhance market responsiveness.
CITATION STYLE
Lee, R. P., Chen, Q., & Lu, X. (2015). Setting a Platform to Enhance Subsidiaries’ Market Responsiveness in China. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (p. 294). Springer Nature. https://doi.org/10.1007/978-3-319-10963-3_175
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